DHS uses Pokémon in deportation video, causing controversy
DHS used Pokémon images and music in deportation videos; the company clarifies that it did not grant permission or participate.
Photo of Thimo Pedersen in Unsplash
The Pokémon Company International has distanced itself from the use of its image and branding in a video promoted by the U.S. Department of Homeland Security (DHS) depicting immigration raids. The video combines footage of immigration operations with the original Pokémon song and the phrase "Gotta Catch 'Em All," iconic elements of the franchise.
Pokémon: Official Denial of Participation
In a statement, the company said:
“Pokémon was not involved in the creation or distribution of this content, and no permission was granted for the use of our intellectual property.”
It has not yet been confirmed whether the company will seek legal action or demand the video's removal.
Reaction on networks
The video was published in the official DHS account on X. In it, the detainees are represented as Pokémon-like “captures,” with images resembling trading cards.
It's part of a trend by DHS to use pop culture references in immigration videos, including popular music and viral clips.
Criticism and debate about the message
The controversy not only involves intellectual property infringement, but also the trivialization of a sensitive topic: migration. Users and human rights advocates have questioned the use of a playful tone to illustrate deportations.
In addition, a comedian named Theo Von also reported unauthorized use of his voice in another DHS video, further fueling the media scandal.
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