JLo kicked off her tour celebrating the global power of Latin artists.

Photo: Chairman of the Joint Chiefs of Staff from Washington DC, United States, Public domain, via Wikimedia Commons

With the energy of a star who never slows down, Jennifer Lopez kicked off her new international tour. Up All Night from Pontevedra and did so with a clear message: “We are in a golden age for Latin artists.”

At her press conference, the Puerto Rican-American actress and singer celebrated the unstoppable rise of Latin musicians, who, in her words, have gone from being a niche to conquering the global market. "Now the whole world is our market," she proudly stated.

JLo mentioned figures like Bad Bunny, Karol G, and Shakira as examples of this unprecedented expansion. “Before, we were pigeonholed as 'Spanish-language musicians' or 'Latin actresses.' That's no longer the case. We've broken that barrier,” she said.

With more than three decades of career under her belt, the Bronx diva was visibly moved by the moment her Latino colleagues are going through: "It's really beautiful. I'm so proud of all of them. I love them."

His new tour, which began yesterday, will tour 19 cities in Europe and Asia, including seven dates in Spain: In addition to Pontevedra, where it began its journey, it will now pass through Cádiz, Fuengirola, Madrid, Barcelona, Bilbao, and Tenerife.

Each show promises a show full of energy, vibrant choreography, and a lot of emotion. The repertoire will include classics such as Let's Get Loud or On the Floor, and songs from his album are expected This is me… Now (2024), as well as perhaps some of the six new songs he recently unveiled at an exclusive event.

At 55, Jennifer Lopez defines this phase as her “era of freedom.” A summer in which she flourishes unabashedly: “It’s about being confident, carefree, and a little playful. Owning every part of yourself and celebrating it.”

And that's exactly what she seeks to convey on this tour: authenticity, empowerment, and, above all, Latin pride.

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Sources:

• Atlantico.net
• EFE