Giorgio Armani, the king of Italian fashion, dies at 91
Giorgio Armani, the legendary Italian designer and founder of a global brand, has died at the age of 91; his legacy transcends fashion.
Bruno Cordioli from Milano, Italy, CC BY 2.0, via Wikimedia Commons
It is with profound sadness that the Armani Group confirmed the death of its founder and driving force, Giorgio Armani, at the age of 91. Known as "Re Giorgio," the designer was a symbol of contemporary Italian style, combining creative talent with a business acumen that transformed his brand into a global empire.
For decades, Armani was synonymous with minimalist elegance in menswear and womenswear. He was the first to deconstruct the formal suit, opting for soft, fluid silhouettes that redefined luxury. Although he had suffered from health problems, he continued working until his final days and missed Milan Fashion Week for the first time in June due to the condition.
The fashion house announced that a funeral will take place in Milan this weekend, followed by a private service at a date yet to be determined. His legacy spans high-end fashion, fragrances, interior design, hospitality, and lifestyle, and his influence remains intact after his passing.
History of your brand: Armani
Giorgio Armani founded his brand in 1975 with his partner and life partner, Sergio Galeotti, in Milan. What began as a small menswear label quickly grew into a global fashion empire. Armani revolutionized tailoring by introducing the unstructured suit, with soft lines and minimalist cuts that freed the modern man from classic rigidity.
In the 1980s, Armani conquered Hollywood: he dressed Richard Gere in "American Gigolo" (1980) and, later, countless movie and red carpet stars. This connection with the audiovisual industry boosted his international reach.
The brand grew rapidly, diversifying into different lines:
- Giorgio Armani (high-end and luxury).
- Emporio Armani (younger and more accessible).
- Armani Exchange (A|X) (focused on urban and global fashion).
- In addition to collections of accessories, eyewear, perfumes, cosmetics and decoration.
During the 1990s and 2000s, Armani expanded his influence into luxury lifestyle, opening Armani hotels and restaurants in Dubai, Milan, and other cities. With this, the brand transcended fashion and became a cultural symbol of Italian luxury.
Today, Armani is recognized as one of the strongest and most profitable fashion houses, thanks to its independence (it remains privately owned by the Armani family) and its timeless style that has withstood passing trends.
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