Where is love best? These are the 10 leading countries.

Photo of Nathan McBride in Unsplash

Love seems to be felt most intensely in Latin America and least intensely in Asia. This is revealed by the most recent Love Life Satisfaction Index 2025 from the global firm Ipsos, which ranked Colombia as the country with the greatest love life satisfaction in the world, with a score of 82 out of 100.

The study, conducted between December 2024 and January 2025, surveyed more than 23,700 adults in 30 countries, evaluating three key aspects: feeling loved, satisfaction with romantic/sexual life, and satisfaction with one's partner or spouse.

The top 10 countries with the most satisfaction in love

1. Colombia – 82 points
2. Thailand – 81
3. Mexico – 80
4. Indonesia – 79
5. Netherlands – 78
6. Spain – 77
7. Chili – 76
8. South Africa – 75
9. Argentina – 74
10. India – 73

In contrast, the countries with the lowest love satisfaction were Japan (56) and South Korea (59), where cultural and social factors seem to influence the way people experience their relationships.

Factors that influence

According to Ipsos, the index reflects not only a couple's romantic life, but also their sense of support, connection, and emotional trust. Furthermore, it was observed that respondents with higher incomes tend to report greater satisfaction with love and intimacy.

Regional trends

• Latin America It stands out with Colombia, Mexico, Chile and Argentina in the top 10, which confirms the strong importance that the region places on personal and family relationships.
• Western Europe, along with the Netherlands and Spain, also shows high levels of satisfaction.
• East Asia, on the other hand, reflects lower rates, with Japan and South Korea in the last places.

At the opposite end of the ranking are countries like Japan and South Korea, where romantic satisfaction rates are the lowest, with scores of 56 and 59 out of 100 respectively.

Experts point out that cultural factors, such as the emphasis on work life, social pressure, and low marriage and birth rates, influence people to report feeling less satisfied with their romantic and emotional lives. In these societies, love tends to be experienced in a more reserved and private manner, which contrasts with the expressiveness and emotional closeness that characterizes regions like Latin America.

This report has become a cultural thermometer for love around the world and shows that, although romance is universal, experiences and satisfaction with love life vary widely by country and social context.

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Sources:

• Ipsos – Love Life Satisfaction Index 2025