Boston Legacy FC Unveils New Crest

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After an initial branding attempt that presented several challenges, Boston Legacy FC has unveiled its team crest, designed with Boston's history and landscape in mind.

A Symbolic Shield

He new shield Boston Legacy FC's team features a swan, chosen for its symbolic loyalty and fiercely territorial nature. If you've ever encountered swans in Boston parks, you're probably familiar with how territorial and aggressive they can be. That's precisely the mentality Boston Legacy FC seeks to reflect: a fiercely competitive nature and the bird's symbolic loyalty.

On the crest, the swan's eight feathers pay homage to the original eight NWSL teams, including the now-defunct Boston Breakers. The feathers are also drawn at an angle to reference the Zakim Bridge, giving the city an even more personal touch.

The green color of the crest symbolizes the city's public green spaces, including the Public Garden and Franklin Park, where the team's future home, White Stadium, will be located.

A Successful Renovation

This crest and the new club name represent a course correction following the franchise's critically criticized initial unveiling as BOS Nation FC in late 2024. The launch campaign, headlined by the slogan, was quickly withdrawn after receiving criticism from fans and advocacy groups, who felt the message was insensitive and exclusionary.

The organization responded by engaging deeply with the community: it held listening sessions with fans, former players, and local leaders, and reviewed more than 1,500 survey responses and 500 name proposals. The revamped Boston Legacy FC He was presented with strong support from the fans.

Boston Legacy FC is preparing for its inaugural season in the NWSL in 2026. It will play its first season in the Gillette Stadium while renovations continue on the White Stadium, which will be its permanent home.

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Sources:

• Boston Legacy FFC

• Boston.com