“Twilight” is the most popular movie on Hulu in the US.

Photo of Fatma Jarghon in Unsplash

In an unexpected twist in the streaming world, the film "Twilight" (2008) has climbed to the top of the ranking of most-watched films on Hulu in the United States, according to the most recent data from FlixPatrol.

The entire saga was re-released on Hulu in early October, and it quickly gained audience attention. Within a few days, "Twilight" was already the number one favorite, while "New Moon," the second installment in the series, took the number 3 spot on the platform.

Why is it resurfacing now?

Several factors seem to converge in this boom:

• Franchise AnniversaryThis year marks the 20th anniversary of the publication of the original book in the series, rekindling nostalgic interest.
• Nostalgia effect and strategic re-releaseBy re-introducing the films to Hulu's catalog, it capitalized on the fervor of audiences who remain enamored with—or curious about—the story of Bella Swan and Edward Cullen.
• Media echoes: Social media and the media have driven the revival of the saga, attracting both old fans and new generations.

The rest of Hulu's Top 10 reflects an eclectic mix of genres and eras, but few titles have managed to climb as quickly as the "Twilight" phenomenon.

What's next

• It will be interesting to see whether this position is temporary or whether Twilight maintains its dominance in the coming days.
• Other installments in the series could also scale, taking advantage of the momentum.
• Competing platforms could respond with premieres or re-releases that compete for the attention of young and nostalgic audiences.

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Sources:

• Infobae