Latin Force: Karol G to Star in NFL in Brazil

Junta de Andalucía, CC BY-SA 2.0, via Wikimedia Commons

Colombian superstar Karol G has been confirmed as the headliner for the NFL halftime show at the September 5th NFL game at Corinthians Stadium in São Paulo, Brazil. This game, a highly anticipated matchup between the Kansas City Chiefs and the Los Angeles Chargers, will mark a historic moment: it will be the first-ever exclusive live broadcast of an NFL game on YouTube.

A spectacle never seen before

Karol G expressed her excitement about this milestone: “I’ve seen a lot of NFL halftime shows over the years, and now bringing my music to this global stage means the world to me,” the singer commented.

This event is part of the NFL's initiative to integrate Latin sounds into its sports entertainment. According to Tim Tubito, NFL director of global presentations and entertainment: "We wanted to honor Latin American sounds with a global figure like Karol G.

YouTube also celebrated this partnership, calling it a “milestone where football, music, and creators will merge in a powerful way.”

Context of the event

• The match will be the inaugural match of Week 1 of the 2025 NFL season, and, in addition to being available globally and for free on YouTube, will include a pre-show one hour before the kickoff, scheduled for 9 pm (Brazil time).
• As part of the cultural program, Brazilian singer Ana Castela will perform the Brazilian national anthem, while saxophonist Kamasi Washington will play the United States national anthem.

The power of the Latino presence

Karol G arrives at this event at a peak moment in her career; her album Tropicoqueta has reached millions of views and has increased its influence in Latin pop.

For Brazil, this match represents the second official NFL game in the country, consolidating São Paulo as a key stage in the league's international expansion.

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Sources:

• NFL.COM
• ESPN