The Cost of Super Bowl Ads: A Million-Dollar Business

In 2025, the 30-second Super Bowl LIX ad cost nearly $1.4T8 billion. This is nearly a million dollars more than in 2024, and shows how advertising costs continue to rise. It is estimated that around 51 minutes of ads were sold, representing hundreds of millions of dollars in sales. According to experts, in the coming years, commercial sales could climb to $1.4T1 billion. We tell you more at MORE LATIN.

Why Are Super Bowl Ads So Expensive? 

The Super Bowl is unique because it's the only event of the year where people are so genuinely interested and excited by commercials. Social media helps ads reach more people, creating great visibility, and brands take advantage of this moment to connect with a global audience.

The Role of Celebrities

Celebrities play a key role in many Super Bowl ads. Figures like Ben Affleck and Tom Brady help capture the audience's attention. For example, Dunkin' Donuts paid nearly $1.4T10 million to Ben Affleck for his role in the 2024 ad, which generated more than 7 billion views. Celebrities create an emotional connection with audiences, making the brand feel more relatable and memorable.

Advertising on Different Platforms

While brands also use social media platforms like TikTok and Instagram, TV remains the best way to reach a large audience. This year, a record-breaking audience was set, with 126 million people watching the Super Bowl, according to Fox (2025), making ads even more valuable.

Ticket Prices

While Super Bowl commercials cost up to $14T8 million for 30 seconds, tickets to watch the game live have dropped in price. This year, they averaged $14T7,100, down $171T3 from 2024. It's remarkable that a seat in the stadium is cheaper than half a second of a TV ad, which demonstrates how valuable advertising is in this event.

The Super Bowl as a Major World Event

The Super Bowl is one of the most-watched sporting events of the year and also a key advertising tool. In 2025, it reached a record 126 million viewers, making ads more valuable than ever.

The cost of a 30-second commercial rose to $1,480,000, a multi-million-dollar investment that brands consider essential due to its enormous reach. Interestingly, tickets for the event were cheaper this year, averaging $1,480,000, highlighting the extremely high value of Super Bowl advertising.

References:

Lee, AM (2025, February 12). How much do 2025 Super Bowl commercials cost? here's the price tag on ads this year. CBS News.

Smith, M.D. (2025, February 11). Fox sets new record with 126 Million viewers for super bowl LIX. NBC Sports.